And a new kind of negative campaigning. Candidates not only tar오명을 씌우다, but avatar their opponents. “I say, California, let me take you for a ride.” From CBS News world headquarters in New York. The battle for control of Congress this November promises to be fierce. And if the campaign ads were already seen in the primaries or any indication, it could be pretty nasty형편없는 as well. In tonight’s eye on politics, our senior political correspondent Jeff Greenfield shows us the negativity has gone positively by rule.

“He’s voted for higher taxes 133 times.” It’s a familiar political tactic. “I met Herald at the playboy party.” Run an ad that shows your opponent looking silly우스꽝스러운 or suspicious. But in California this primary season, the negative images are literally out of this world. The campaign of Republican Senate candidate Carly Fiorina is depicting primary rival Tom Campbell as, a wolf in sheep’s clothing, a demon sheep.

The same campaign has produced an eight-minute video that includes a lengthy portrayal of incumbent현직의 Senator Barbara Boxer as a blimp나이 많은 보수주의자 powered by hot air허풍. “She quit working for us and work only for herself.” And while former eBay Chief Meg Whitman has already spent more than $45 million on her campaign for governor, an unaffiliated독립적인 Democratic campaign group has gone on YouTube with a tactic right out of a Hollywood smash hit대성공, Meg Whitman as, but I kept my personal jet cost down to a frugal소박한 $3 million, an Avatar.

There's nothing new about portraying politicians as literally inhuman. Abe Lincoln was drawn as an ape. 19th century cartoonist Thomas Nast showed New York Democrats as predatory tigers. In our times, said Sean Clegg, whose “level the playing field group” created the Meg-a-Tar video, the point is attention. "Most political ads these days are still stuck in the era of Walter Cronkite. The Meg-a-Tar ad is designed for, you know, the era of John Stewart and YouTube."

But veteran Republican campaign strategist Dan Schnur warns that there's a danger in such startling images. "There is a fine line between an ad that is sufficiently unique to reinforce the argument and an ad that is so unique and so peculiar이상한 특유의 약간 아픈 that it distracts from it." It's too soon to know whether these avatars will have any real political impact this November. But if they do, there's just no telling where it might lead. Jeff Greenfield, CBS News, New York.