(음식) 푸드회사 매출증대 전략
(음식) 푸드회사 매출증대 전략
Food incorporated. What the big food companies know about you and why you eat and how to get you to eat more of it. Is it a bad Apple? Tonight the problem a lot of people are reporting with the new iPhone. Long before you crunch으드득 your chip, take a bite of chickens or smell those French fries, scientists such as these already have, putting food products to extensive testing before they hit the market.
If certain foods seem irresistible억누를 수 없는 and you keep eating even when you aren’t hungry, it may not be all your fault. Experts say billions of dollars are spent every year to engineer foods. Layering them with ingredients that companies know, consumers love. Dr. David Kastler, the man who led the government’s battle against tobacco companies now is taking on big food companies. “And the way they designed food, constructed구성하다 food, is literally hijacking the brains of millions of Americans.” “And causing those Americans to overeat?” “Yes.”
Some food is constructed, so it takes fewer chews씹다 and goes down faster. That healthy looking chicken breast, it may be injected with sugars and oils. “Why would anyone inject something into the chicken breast?” “To get you to eat more and more.” But increasingly the food industry driven by fear of government regulation and consumer demand is making some effort to produce healthier products. “They’re much more in touch with the end user.”
Gail Civille’s company does testing for many big food companies. “Our clients are asking us to help them create products that are healthier and still taste good to the consumer.” In fact, 16 major food and beverage companies have pledged to reduce the total calories they offer by 1.5 trillion by the year 2015. But one company Cargill raised a few eye brows with its new campaign suggesting sprinkling salt소금을 뿌리다 on fruit, cookies, even ice cream. A Cargill spokesman says the campaign definitely was not intended to get people to add salt to their diet, but to understand how it can be used properly. Lisa Mires, NBC News, Summit, New Jersey.