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조회수 825 2007-09-17 13:26:25

NBC News Headline


Tonight, one of this country’s biggest home builders is slashing 대폭적으로 삭감하다 prices. What does this mean for the future of the housing market? O.J. Simpson is under suspicion 혐의가 있는 again. He says it’s a misunderstanding. Is the big daddy 가장 of the Great Lakes 5대호 drying up? Experts say climate change could mean a big change for an American landmark 상징물.

 

And our Friday making a difference report. One woman driven by her own loss to store away 쌓아 두다, 축적하다 the pieces of our lives. Nightly News is straight ahead. From NBC News world headquarters in New York, this is NBC Nightly News with Brian Williams.

 

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Good evening. When we hear about a 3-day sales event and slashing prices, that usually means car dealers or appliances 가정용 기구, 전기제품. Well, tonight, it’s about houses. It’s a big well-known builder who needs to move its inventory 재고품. That means cutting home prices upwards of $100,000.

 

They’re trying to sell a thousand homes this weekend because no one’s buying. They have many more than that. And everyone’s trying to figure out when rock bottom 밑바닥 has arrived and what has become a genuine crisis 진짜 위기 in this country. Diana Ollick is the housing expert at CNBC. She starts us off tonight on this story. Diana, good evening.

 

Good evening, Brian. Call it a fire sale 특매, but don’t call it a going out of business 폐업하는 sale. The nation’s home builders are doing everything in their power to stay afloat 빚지지 않는 상태로 견디다. Khovnanian calls it the deal of the century. Slashing prices on its properties in 18 states by up to $100,000. “Right now, really there’s no excuse not to buy it.”

 

But others call it desperate measures by a major US builder whose stock value has dropped 75% just this year. “It is very much a short-term fix and they’ll face the same issues all over again in the next quarter.” They were driven to these extremes by falling sales and prices across new and existing homes. One forecast predicts prices in the nation’s largest markets will fall 3.2% from last year, the steepest decline in 20 years.

 

Prices are falling fastest in the areas that led the boom, in California, Florida, Arizona, and Nevada. And where local economies are in trouble like Michigan and Ohio. “The problem is, we have seven states, some of them are very large states that are having problems and as a result they’re driving the national numbers.”

 

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