톰 피터스 13

조회수 595 2008-09-04 17:15:05

Case in point

The Connection Proclivity 성질, 기질, 경향 Popcorn and Marigold right

in women stars early.

When asked how was school today?

a girl usually tells her mother every detail of what happened,

while a boy might grunt, 'Fine’. We agree on that?

I mean, I don't agree. My 18-year-old son is not that articulate <생각·논지 등이> 명확한, 조리 있는.

You say, ‘Ben how was school today?'

 

And so we haven't quite gotten to the fine stage yet.

The bottom line on this, as Popcorn and Marigold put it--Women do not buy brands. They join them.

Everything is about connection. Boomers and teasers <보너스·경품 등으로> 마음이 내키게 하는 광고.

80 million boomers in this country, that is, those born between 46 and 64;

we do not have the money.

We have all the money.

We have all the money. The kids are out of school.

The mortgage 저당 is paid off, And we got much time?

 

And meanwhile, everybody caters 비위를 맞추다 to the 18-year-old.

Let’s have a movie that the 18-year-olds will love.

18-year-olds may love it, but I got the wallet, man.

These statistics 통계학 are stunning 아연하게 하는.

First decade of this century in this country,

the 18-to 44-year-olds in absolute numbers will decline 거절하다 by a percent.

55-year-olds and up will go up by 21%,

and the amazing group called the 55-to 64-year-olds

will go up by 47% in a nation of 300 million people.

That's incredible 놀라운.

 

David Wolfe and Robert Snyder wrote a very new book called Ageless Marketing.

44 to 65, they call the new consumer majority 대부분, 대다수.

They go on to add......The New Consumer Majority is the only adult market

with realistic 현실주의의, 현실적인 prospects for significant sales growth 성장 in dozens of product lines

for thousands of companies.

And yet, just like the women's thing, ain't nobody paying attention.

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