2009년 미국 소비자들의 소비 형태

From ABC News headquarters, this is World News with Charles Gibson. Gonna look at how Americans are changing their spending habits as the recession 불경기 deepens. We got new numbers on retail sales today to show that 2009 started on a sour 음산한, 좋지 않은 note 징조, 암시, 분위기. Retail sales were down 1.6% last month. So with so much cutting back 축소, 삭감, what are people willing to buy these days? Here’s David Muir.

 

Even in this economy, American consumers are still spending. It’s what they’re spending on that reflects the times. Look at cars. Automakers across the board 전면적으로 reported their worst January sales in decades. So why are sales for Hyundai up? 14%. “You can return it.” Their latest ads promise to take the new car back if you lose your job. "The customer needs help, and the more that a retailer or brand can be on her side, the more likely that they will gain market and mind share.”

 

When it comes to ~에 대해 말하자면 toys, Mattel saw its sales drop nearly in half this last quarter. Its Fisher-Price line down 9%. Barbie Dolls down 21%. And Hot Wheels down as well. Industry experts say that toys parents are buying are the ones that last longer. And when it comes to entertainment for the family, consumers still want an escape, just the cheaper one. NETFLIX, the online film rental company that mails movies home, saw its fourth quarter profits jump 45%.

 

Clothing and shoes? Consumers still need them. Just not new. Shoe repair men, cobblers 구두 수선공, have reported an increase in sales. Tough times like these have changed the way Americans shop before. “One thing we saw during the Great Depression <1929년 미국에서 비롯한> 대공황, for instance, was lipstick sales did really well.”

 

Even girl scouts across this country are learning about the economy. Some troops are reporting trouble selling those famous thin mints in these thin 부족한, 호주머니에 돈이 없는 times. But it turns out HERSHEY’S KISSES smaller, but cheaper are selling. Profit’s up nearly $ 28 million year to year. American shoppers still want something sweet. It just needs to be a sweet deal. David Muir, ABC News, New York.

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