(합참 3.17) 3D 영화 시대의 도래
3D 영화 시대의 도래
2D vs. 3D. The Hurt Locker won Best Picture, but Avatar is changing the way Hollywood makes movies. Now to the Academy Awards. If you were watching last night, you had a lot of company. More than 41 million Americans tuned in, the biggest Oscar audience in five years. We saw David and Goliath battle for Best Picture and a historic choice for Best Director. What we also saw, Bill Whitaker tells us, is the coming attractions…a preview of the new way Hollywood will be making movies.
When viewed in terms Hollywood knows best, money, last night's matchup between Avatar and The Hurt Locker seemed no contest at all. All-time box office champ, Avatar, $300 million plus to put on the screen, $2.5 billion in earnings vs. little independent film, The Hurt Locker, $15 million to make taking in just over $21 million.
Not only did The Hurt Locker blast past Avatar to win Best Picture, it shook up Hollywood's old boys' club. “Well, the time has come. Kathryn Bigelow.” Kathryn Bigelow, the first woman in 82 years of Academy Awards to win best director, beating out her ex-husband Avatar director James Cameron. "I hope I'm the first of many." “I think it’s fantastic. And yes, it paves a way and a road that says it could happen to any of us.”
Still, Avatar is the movie truly making Hollywood stand up and take notice introducing a whole new world of 3D. "I can't think of a more inspiring event to happen for the movie business in a decade than Avatar.” Dream Works animation’s next release, How to train your dragon, in fact, all the studio's movies from now on will be in 3D. It adds about 10% to the cost of a movie. Yet, Disney's Alice in Wonderland in 3D took in $116 million this weekend, the sixth biggest opening ever. "There isn't anybody that has released a high-end 3D film that hasn't more than made the return on their investment in the movie theater alone."
This isn't your grandfather's 3D from the 1950s with its shaky images and pounding headaches. Today, it's digital and it's taking off like a rocket. ESPN and other cable networks are launching 3D channels. 3D TVs hit the market this week about $1,000 more than a comparable 2D set. Electronics giant Sony is launching 3D from all its platforms, movies, TV and video games. The Hurt Locker walked away with the gold statuette 작은 조각상, but Hollywood is banking 3D was the real winner last night. Bill Whitaker, CBS News, Hollywood.